Cartier’s Price Hike and “Love Unlimited”: What It Really Means

Cartier has quietly joined the list of luxury houses raising prices this fall. Boutique staff across markets have confirmed an average 10 percent jump on signature pieces, from the classic LOVE bracelet to Tank watches. The news lands just as Cartier launches something new: Love Unlimited, a sleek, fluid interpretation of its iconic bangle.

The timing isn’t coincidence. Price hikes and product debuts often go hand-in-hand in fine jewelry. For Cartier, it’s a statement: evolve the icon, elevate the price, and remind the world who defines modern luxury.

The Love Story Continues

The new Love Unlimited isn’t a replacement for the classic. It’s a re-imagining.

Cartier took the beloved screw motif and gave it movement. Each bracelet is composed of around 200 parts, designed to flex with the wrist rather than stay rigid. The result feels lighter, more fluid, and easier to wear daily. The clasp blends into the design, trading the screwdriver ritual for a simple click.

Available in yellow, white, and rose gold, Love Unlimited extends the design language into rings and bangles. In Canada, the flexible bracelet currently lists for CAD 13,300 on Cartier.com, a clear signal that the Maison sees no need to slow down demand with softer pricing.

Why Cartier’s Prices Keep Rising

Luxury jewelry pricing follows its own logic. When the cost of gold and currency fluctuations rise, brands adjust, but Cartier’s decision runs deeper. Higher prices protect exclusivity. They also close the gap between global markets, reducing the incentive for shoppers to buy abroad and resell at home.

Parent company Richemont has hinted at cautious increases before, but Cartier’s September move shows renewed confidence. Even amid economic uncertainty, its core customer isn’t price-sensitive. They’re status-sensitive.

The Ripple Effect on Resale

Whenever Cartier raises retail prices, the resale world pays attention.

Sellers holding classic LOVE pieces have a short window to benefit. The higher the boutique price, the stronger the resale baseline. Listing authenticated pieces now — especially those with original boxes or receipts — could attract buyers before the market resets.

Buyers, on the other hand, should tread carefully. In the first few weeks post-increase, prices across resale platforms often fluctuate. Some sellers over-correct; others lag behind. Smart shoppers look for listings still priced at pre-hike levels or for older models that carry history without the “Unlimited” markup.

The Canadian Angle

In Canada, Cartier’s pricing now sits almost level with U.S. and European markets. That means less room for cross-border savings but more stability in resale value. With the flexible bracelet debuting at over CAD 13 K and classic models following closely behind, both sides of the resale equation — sellers and buyers — will need to think more strategically.

And given Canada’s GST/HST and import duties, it pays to stay domestic. Selling or buying through a Canadian-based authenticated platform like Reluxify helps keep those costs predictable.

The Takeaway

Cartier isn’t just raising prices. It’s reaffirming its dominance in a category it practically built. The Love Unlimited is both a design refresh and a reminder: icons can evolve, and so can their value.

If you own a LOVE bracelet or ring, this is the moment to check its worth. Price hikes shift perception fast, and early sellers often gain the most.

Curious what your Cartier piece is worth after the price jump? Get your instant quote with RAI on Reluxify.ca and see your piece’s true market value in seconds.

Reluxify is not affiliated with the brands mentioned; we only sell authenticated items.

Sources

• Cartier Canada. (2025). Love and Love Unlimited Collections. cartier.com
• PurseBlog. (2025). Introducing the Cartier Love Unlimited.
• Reuters. (2024). Richemont cautious on jewellery price hikes.
• Reddit, r/Cartier. (2025). New Love collection and price increase confirmed by boutiques.
• Retail Insider. (2025). Luxury jewellery demand in Canada shows no slowdown.